Case Study: Hiring Support

The Founder Was Doing Too Much. ANd The Existing Support Wasn't Enough.

A founder and creative director of a growing marketing agency was spending far too much time managing design work herself.

While she had some design support in place, the arrangement had become unreliable. Deadlines were slipping, projects were dragging on longer than expected, and important client work was becoming difficult to plan around.

The issue wasn't neccessarily a lack of talent.

It was a lack of capacity and consistency.

As the business continued to grow, it became clear that relying on the existing structure wasn't sustainable. The founder needed a dedicated graphic designer who could take ownership of projects, communicate proactively, and integrate seamlessly into the way the business already operated.

The Engagement

Jess was brought in to lead the hiring process from start to finish.

The first step was defining exactly what success looked like in the role.

Rather than hiring a generic designer, the focus was on finding someone who could support product-based brands, work confidently inside Canva, collaborate through voice notes and verbal feedback, and thrive in a fast-moving remote environment.

Jess developed the role description, created the application process, managed candidate communication, reviewed applications, and shortlisted candidates.

More than 30 applications were received from candidates across North America.

Throughout the process, the founder remained focused on running the business while Jess managed the logistics, communication, screening, and evaluation.

One of the most valuable parts of the engagement was helping the founder make a strategic hiring decision based on role fit, communication style, experience, and long-term alignment, rather than simply choosing the candidate she connected with most emotionally.

The founder was only involved in the final stages of the process and was presented with a shortlist of highly qualified candidates to choose from.

The Outcome

The business successfully hired a contract graphic designer who aligned with both the technical requirements of the role and the founder's preferred working style.

The new hire was able to quickly integrate into existing systems, communicate effectively through verbal feedback and voice notes, and take ownership of design projects without requiring constant oversight.

More than a year later, the designer remains with the company.

The founder gained back valuable time, project timelines became more predictable, and creative work no longer depended on her direct involvement in every detail.

Because the right hire doesn't just take tasks off your plate.

They create the capacity your business needs to keep growing!