Case Study: Hiring Support

One Team Member. Four Jobs. A Book Launch on the Horizon.

A leadership coaching and consulting founder was having a strong year. Revenue was growing, visibility was increasing, and a major book launch was coming up in the fall.

Behind the scenes, things were starting to crack.

One team member was carrying four distinct functions: admin, client support, marketing, and funnel management. It wasn't a performance problem. It was a structural one. Too many competing priorities in a single role meant things were falling through the cracks, the founder was being pulled back into the weeds, and the business wasn't ready for what was coming.

Something had to change before the launch.

The Engagement

Jess was brought in as a Fractional COO to assess the situation and rebuild the team architecture from the ground up. Over a few months she worked across the full operational picture: team restructuring and hiring, a ClickUp system overhaul, and strategic goal planning for the year ahead.

The first recommendation was to stop thinking about replacing the role and start thinking about redesigning it. Rather than refilling one overloaded position, Jess proposed splitting the function into two focused roles. One would own operations and client-facing delivery. The other would own marketing execution and funnel management exclusively.

From there, Jess led the full hiring process for both positions. She wrote the job descriptions, posted the roles, managed all candidate communication, and screened 92 applications for the operations role and 26 for the marketing role. The founder received a shortlist of top candidates and only needed to show up for final interviews and make the call.

Both roles were filled and onboarded within 90 days.

The Outcome

The business entered its fall book launch with a stable, clearly structured team. Marketing and client delivery were no longer competing for the same bandwidth. The two new hires played a significant role in supporting the launch, which went smoothly and on schedule.

The founder was able to step fully into her leadership role rather than managing day-to-day execution. And with a rebuilt ClickUp system and a clear strategic plan in place, the business had the operational foundation to support the next stage of growth.

Sometimes the problem isn't who you hire. It's how the work is structured before they arrive.